ARCHIVE YOUR LEGACY.
A generational Social Media Preservation Tool Suite
Initially developed as part of the University of Toronto’s Bachelor of Information Capstone component, Preservr aims to empower social media users with the tools to take control of their digital footprint.
Instagram Archive Insights
Decode the meaning behind your archived data with Preservr’s newest visualization addition to the tool suite.
Refine your social media presence with the ability to survey one-way or reciprocal following activity between your account and others
- Mutual Followers
- People who you follow but don’t follow you back
- People who follow you but you don’t follow back
Delve into your digital relationships by visualizing summaries of the top accounts engaging with your content
- See who frequently likes your stories
- See which of your posts are the most liked
- Demographic distributions of your top engagement
Learn about the interest topics assigned by Instagram to your account to reveal trends in the type of content you consume.
- Visualizations of topics that Instagram recommends through advertising because of your content consumption.
Archive and Analyse Your Data Like Never Before
Our comprehensive tool suite offers a streamlined guide on preserving your social media content and developing a narrative sense of the data from an assortment of dimensions.
Research Backed Solutions
Preservr’s interdisciplinary approach draws on a variety of literature ranging from archival science, data science, information visualization, and user interface design.
Localized Environments
Process your social media content on your terms with Preservr’s local environment computing options.
Workflow Documentation
Access step-by-step instructions on how to obtain your content from a collection of social media platforms with Preservr’s expansive workflow library.
A New Way to Visualize
Gather new insights from your social media footprint with Preservr’s bespoke visualization tools that make sense of all the data files.
Archival Insights
Learn about the content of your downloaded social media packages with in-depth breakdowns of package structure from an archival perspective.
Cloud Storage Solutions
Unlock comprehensive preservation of your social media legacy using Preservr’s cloud storage backup options.
Meet the Preservr Team
Created by four students from the Faculty of Information, each with dedicated expertise in a different area of the project — from UX and research to development and data — our team brings together complementary skills to build something that’s both innovative and enduring.
Sehar Bajwa
Product Design and Web Development
Luca Carnegie
Data Science and User Experience Design
Shirley Chen
Data Science and Information Visualization
Francesca Ye
Digital Archiving and Records Management
Still not convinced? Hear what others have to say.
“Preservr helped me make sense of my social media data. When I downloaded the package, I had no idea what any of the files meant until I went through Preservr’s documentation.”
Quang Mai – UX Designer, UofT Innovation Hub
“I was always curious about how I used social media, but I didn’t know I could actually see this until I ran my data package through Preservr’s visualization tool. I feel like I have a better knowledge of what my social media legacy is now.”
Catherine Punnoose – Product Design, RBC
“The thought of downloading my social media content always seemed like a daunting task. Preservr’s step-by-step solutions didn’t leave me with repetitive or mentally challenging decisions to make by myself.”
Russell Luchin – AI Researcher, Cambridge Forum on AI
COMING SOON
Personal cloud archiving solutions.
Soon, Preservr’s users will be able to securely upload their social media data to our encrypted servers, update it regularly on their own terms, and generate dynamic visualizations directly on our platform.
Preservr 2025